Client

SCAD Project: Dove

What I did

Copywriting for T.V.

The Ask

Write a script for a 30 second T.V. commercial for Dove.

The Solution

Women everywhere re-writing the script. The target
audience takes control and unapologetically, takes up
space boldly and fearlessly.

Client

The 2020 Coronacation Survival Guide: Kimberly Lavon INK

What I Did

Art Direction • Graphic Design • Copywriting
• Digital • Social • Illustration

The Ask

Create some lighthearted and satyrical content
about the Corona Virus  for Instagram.

The Solution

A carousel series of content combining my love of copywriting, illustration, and social media.

 
 
 

Client

SCAD Project: Skittles

What I Did

 Copywriting 

The Ask

Write a 30 second spot for a Skittles T.V. commercial.

The Solution

Inspired by some on and off air commercials already released
by the brand, I thought in that voice and came up with the
menagerie below. Enjoy!

 

Client

SCAD Project: Patagonia

What I Did

 Copywriting for instagram

The Ask

Patagonia's instagram presence is more known for it eye catching photographs moreover their copy is brief. We were tasked with providing some descriptions for the brand to choose from for future instagram posts.

The Solution

Photographs paired with copy that juxtaposes initial thought. 

 
 

kimberlylavon@gmail.com​  |  517.489.9021

© 2020 by Kimberly Lavon #TheCreativeConduit #LoveLavon #KimberlyLavonINK