ADVE_Beer_KEY-FRAME_GIF.gif

Client

SCAD Project: Dead End Brewery

What I Did

Graphic Design • Illustration • Art Direction
• Fauxtography • Digital • Social • Branding

Project

Items included in this campaign: 
Tattoo Designs, Eco friendly Packaging, Copywriting 

Description

Create a brand inspired by a television series or a movie.
Dead End Brewery was inspired by the FX series, American Horror Story. Each bottle represents a season. 
Each season is denoted by the illustration on the can. This series will continue
as the series evolves.

Client

City Pulse: Cover Art 

What I Did

Graphic Design • Illustration • Digital

Project

Create art to showcase the highlighted story of the week for
the cover of the magazine.

Description

Since 2016, I have had the pleasure of working with Lansing
City Pulse on cover art for the award winning publication. Each story is completely different than the last so every piece is carefully thought out, reviewed, sketched and edited before
going to print. I create each image with a Japanese brush pen manually, scan and digitize.

Client

What I Did
Project
Description

J. Sygit: It's About Time Album Art

Graphic Design • Illustration •  Fauxtography 
• Digital • Social • Printmaking

Create a collage linocut block that represents
each song on the album for the cover of the C.D.

I was laser focused on Fine Art Printmaking when J. Sygit asked me to work on this project. I had never created a collage linocut block before and subsequently since this album design. It was a challenging and fun assignment! Each image on the block represents a song on the album. 

Client

Lululemon

What I Did

Art Direction • Exhibit Design • Printmaking • Social 

Project

Items included in this campaign: Window display, Custom
up-cycled hobo yoga bag, apparel, yoga gear, framed fine art
and a 12 foot 3-D print centerpiece. 

Description

Shortly after Lululemon opened in East Lansing Michigan I was discovered on instagram and asked to create a window display promoting the new #Nulux leggings. We displayed junk food on the canvas banner to juxtapose the company's expected message for April Fools' Day. It was a huge success.

 

Later that year, the organization opened a new larger store in Eastwood Towne Center. I was tasked with creating a centerpiece for the store that visually represented the city of Lansing.
I created 15 custom linoleum block prints for the graphic. The final piece ended up being a 12 foot 3-D print. One of my finest pieces of work to date.

kimberlylavon@gmail.com​  |  517.489.9021

© 2020 by Kimberly Lavon #TheCreativeConduit #LoveLavon #KimberlyLavonINK